Specializing in fraternal, and organization web sites, The challenge of creating a positive influence within the Web.
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Why a Web site:
1. Information sharing is what the web was developed forwhat is is about today. Keeping your members up to date.
2. Influence. The goal of organizations is of course to provide positive influence upon there members and hopefully, also non-members. Whether you are part of a fraternal organization, religious group, hobby club, or fund raising organization the web is an excellent tool to reach out to all. When people find out I work as a webmaster the comment is often made, "What a terrible influence the web has on everyone ." Media is about influence no matter its nature, be it the web, TV, radio, or newspapers. The content of those media is up to all who utilize them. Yes there is a lot of disgusting and degenerate pages on the web BUT that same content exists in every City and town in the world. Do we refuse to enter the world because of this negative influence? No ! We do as good people have done through out time; we enter and fight to minimize the negativel as best we can. Part of that effort is often establishing as much positive influence as possible. The Web is traveled by most people but especially the young and impressionable. The youth of our world need positive content to interact with on the Web. Churches, Fraternal and Religious or any organization can utilize their sites to integrate positive content that is ATTRACTIVE TO ALL. This requires an intuitive approach to the design of those sites by getting into the mind of the viewers (especially the young) and providing content that is both informative and entertaining.
We all see the church sites that list the mass schedule, staff names, church history, etc. This content belongs there of course but how long will the viewers stay and explore. I can tell you exactly, for that information is available to all webmasters and it is not very long. The figure averages around 30 seconds. The viewer comes to the site, gets a phone number or mass time and leaves to surf more interesting content on the Web. The Site you pay for is viewed by your parishioners and members a shorter time than it takes them to get from the door of the church or meeting hall to their car. Influence equals ZERO.
The point is if you are paying or going to pay for a tool with the capacity the Web has to influence people, than make the most of that tool to increase the positive influence that is needed. Let me guide you with creating sites with mixed imagery, search engine displays that are linked to GOOD areas of the Web with adult content blocked, advertising links that promote learning , suitable gaming, and responsible fun sites. These things need to co-exist with the normal content of our sites so that we make that NORMAL content stay in our viewers vision longer than 30 seconds. I can help you do this. Contact me.
Mark
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